Who are you?

I was in a workshop a few days ago with more than 40 people. When we got the list of names and email addresses, only 2 had listed an email address at their own website. That's less than 5% of the group - and one of them was me!

Now there may be a reason that they listed their AOL, Hotmail, Yahoo, MSN, or regional carrier's address. But most likely, it's because they haven't taken the time to set up their email account correctly.

In your email program there is a place where you can list two things:


Your Full Name:

E-Mail Address:



1) what you want to appear in the From field on your email messages, and
2) the email address you want replies sent to. You can see the value of the From field. Without putting your name or company in that field, no one knows it's you. With the cryptic email addresses many people are forced to use, you stand a very real chance of having your email deleted because they don't recognize who it's from.

As for the reply to address, you want this to be your name at your domain. Do you have to give up your AOL account? No. All you need to do is set up an email forwarding account on your web host (the service that hosts your web site). Then, when email comes to you@yourdomain, it will be automatically forwarded to your AOL account. When you reply to a message, the reply to address will also show as you@yourdomain.com. No one will be the wiser that you're really using AOL (or Hotmail, Yahoo, etc)

So stop advertising for your email company. Instead, use your address and build that name recognition. Let people know who you are!


Dr. Jeanette Cates is an Internet marketing strategist who works with small business owners to turn their webite into gold! She is a professional speaker and author of Online $uccess Tactics: 101 ways to build your small business.

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